Is Paula Deen the Appropriate Diabetes Celebrity? ? ?Novo Nordisk…ignore the media outcry?and keep Ms. Deen.? -Bob Ehrlich This story is all over the media. Noted celebrity chef, known for her fatty recipes, announced she has Type 2 Diabetes. She also is working with Novo Nordisk as a spokesperson. The drug industry critics are screaming […]
By Bob Ehrlich
January 20, 2012
FDA Doing New DTC Survey
FDA Doing New DTC Survey ? ?I predict physician attitudes will remain similar to 2002.? -Bob Ehrlich A new DTC study is being proposed by FDA. (see FDA study here) This one is to doctors and other health care providers called ?physician extenders? by FDA. Of course we know then as nurses and physician assistants […]
By Bob Ehrlich
January 13, 2012
Disease State or Branded Ads? Not a Simple Choice.
Disease State or Branded Ads? Not a Simple Choice. ? ?…Seriously consider non-branded ads…? -Bob Ehrlich When does it make sense not to do a branded ad and instead focus on category building? This choice is faced by every new drug in the launch stage. Obviously for the 5th me-too in a category, branded is […]
By Bob Ehrlich
January 6, 2012
The New Year Prognosis
The New Year Prognosis ? ?2012 will be a decision year for the type of health care we get in America -Bob Ehrlich I am happy to be back writing in 2012 after a two week hiatus and hope all of you had a nice holiday season. I?ll start the year giving my thoughts on […]
By admin
December 17, 2011
Register for GOLD – Best Value for the DTC National 2012
The DTC National Gold Pass is the ‘Best Value’ Option for Attendees interested in the full DTC National experience. From streamlining the check-in process to post-conference access of the conference videos, the Gold Pass includes a great bundle of conference elements. Attend the pre-conference workshop on targetted DTC marketing options and use your $199 […]
By Bob Ehrlich
December 16, 2011
What Did They Say? Are They Serious?
What Did They Say? Are They Serious? ? ?We need profit-making drug entities to do the development work and have success.? -Bob Ehrlich In my continued defense of outrageous comments from critics, I have found my number one offender for 2011. This one comes from a blog from the New America Foundation, a think tank […]
By Bob Ehrlich
December 9, 2011
Spending Up So Far
Spending Up So Far ? ?The DTC market is stable.? -Bob Ehrlich Nielsen spending numbers for nine months in 2011 show a nice result for media companies. Spending is up 3.2% and I expect it to be in that range for the entire year. The total is just over 3 billion so far. That does […]
By Bob Ehrlich
December 2, 2011
Are We Over Prescribing Drugs?
Are We Over Prescribing Drugs? ? ?Most people..still want pills.? -Bob Ehrlich That question was asked in a recent survey by the company Poll Position. In a poll conducted among 1,168 adults on 11/22; 52% said “yes.” There was a larger affirmative answer from African Americans at 59%. There was not much difference between men […]
By Bob Ehrlich
November 18, 2011
Direct to Consumer Care
Direct to Consumer Care One of the biggest challenges in America is providing low cost care to the uninsured or those who can no longer afford a typical insurance plan. Even a modest family plan would cost at ? ?I ask our over regulated medical bureaucracy to think practically.? -Bob Ehrlich least $6.000 if not […]
By Bob Ehrlich
November 11, 2011
Macro Drivers for Future Pharma Success
Macro Drivers for Future Pharma Success ?Big pharma will go through a faster change process in the next 20 years.? -Bob Ehrlich The success of the pharmaceutical industry over the next ten years is going to depend on its ability to deal with some macro drivers that are dominant. Some companies will succeed and others […]
