Yes I make my living on the back of DTC ads. That is one good reason I like them. But a more important reason is I learn what treatments might be available. I suffer from chronic sinusitis which makes me feel miserable much of the time. Having had two surgeries with no lasting effect, I […]
January 28, 2016
In the News: SWLSTG Creates Free App for Lithium Medicine Management
Just a few weeks ago across the pond, the NHS Physical Health Monitor (for Lithium) was released as an app for smartphones in London, UK. Lithium Carbonate is the most common form of treatment for Bipolar Disorder in the UK. The major drawback to this treatment is that it requires strict regulation and frequent health […]
January 28, 2016
In the News: High-Tech Wearable Tattoos Debut at CES 2016: MC10, ‘Reshaping Healthcare’
At this year?s CES conference, MC10?s two showcased products were nothing short of groundbreaking. By debuting two different wearables, one aimed to satisfy the medical community while the other targeting the general consumer, the company succeeded in sparking interest. The first product, known as BioStamp Research Connect, is designed to assist researchers with a multitude […]
January 28, 2016
In the News: 10 Healthcare Wearables, Devices Dominating CES
Over the past few years, a new wave culture of fitness and clean eating has grown exponentially in the United States. Many attribute this focus on health awareness to its presence on social media, while others consider the lifestyle fitness apparel trend to be a driving factor. Smartphone apps for at-home fitness such as SworkIt […]
January 28, 2016
In the News: The Future of Wearables: Can Companies Avoid The Pitfalls Threatening Healthcare Wearables?
Nowadays, it is nearly impossible to walk down the street without seeing somebody sporting a healthcare wearable. With sales surging at an annual growth rate of 25%, and an impressive $5.1 billion market value, it appears that the healthcare wearable industry is stronger than ever. However, these statics fail to recognize that such wearables are […]
January 28, 2016
In the News: Abuse-Deterrent Formulations Stirring Up the 2016 J.P. Morgan Pharmaceutical Conference
Considered by many the Woodstock of pharmaceutical conferences, the 34th Annual J.P. Morgan Conference held in San Francisco January 11-13th lived up to its nickname. It was three days of non-stop presentations, meetings, business development opportunities, and endless potential for new partnerships. Among the attendees was a convergence of hedge fund investors, bankers, and pharmaceutical […]
January 27, 2016
Disruptive Innovation in Pharma: Past, Present, and Future
By Linda DiPersio, MSM, MSHC In the book ?The Innovator?s Prescription: A Disruptive Solution for Health Care,? Clay Christensen, who developed the theory of disruptive innovation, stated, ?There are more than 9,000 billing codes for individual procedures and units of care. But there is not a single billing code? for helping patients stay well.? In […]
January 27, 2016
Marketing Innovations Don?t Have to be Risky
By Faruk Abdullah of Applied Predictive Technologies Pharmaceutical marketing is changing. With increased industry spend, new marketing channels, a more informed consumer, and a shifting healthcare landscape, it is clear that marketers need to be smarter than ever with their investment decisions. It is also clear that DTC marketing is no longer just about pumping […]
By Bob Ehrlich
January 25, 2016
DTC in Perspective: Prescription Thugs? Really?
Yes, that is the name of a new documentary that hit theaters Friday, January 22. It is by a documentary film maker Chris Bell. While I doubt it has a wide release, the media will enjoy reviewing it and telling us it is a must see. The only preview I could get was a two […]
By Bob Ehrlich
January 15, 2016
DTC in Perspective: Pradaxa Comes Back to Television
Welcome back to Pradaxa, a drug to prevent stroke, with a new ad campaign. The new television ad is quite unique. It is entirely a simulation of what happens in a blood clot caused by atrial fibrillation. What is really interesting is the use of swimming fish to represent blood cells. The competition Eliquis and […]
