Based on first half?spending,?DTC?advertisers seem to be?spending?about the same as the first half of 2012. Kantar Media reports?spending?was $1.8 billion versus $1.7 a year ago. After a very weak 2012 with double digit declines, it looks like?2013?will not see negative numbers. The reasons for stabilization are new brands doing heavy?DTC. Toviaz and Xarelto were new […]
