The strategic role of content marketing in DTC campaigns is a hotly debated topic. While many industries have shifted their focus to building content that is authentic, educational and even whimsical in the hopes of building a rapport with patients, the healthcare industry is still finding its voice. Brands leading discussions can be perceived as […]
Tag Archives | belviq
By Bob Ehrlich
April 8, 2014
Obesity Category May Heat Up
I saw some buzz from a financial site that Belviq, the newest Obesity drug, may start DTC television very soon. A Bank of America analyst was critical of Vivus for not doing DTC on Qsymia. The first drug to be approved for obesity in years took a very conservative approach to their launch and has […]
