Increasingly, patients have become a critical link in the prescribing process. Individuals are taking more responsibility for their own healthcare choices, proactively seeking disease and drug information online and initiating dialogues with their doctors ? and it?s having a significant effect on the treatment they receive. A 2014 study published in the Medical Care journal […]
Tag Archives | disruptive innovation
By Bennie Smith
January 20, 2015
Getting to the How ? Unlocking Identification, Personalization and the Regulatory Landscape
Technological innovation has changed how people react and connect to each other, how consumers engage and communicate both with and about companies, and how companies think about and use data to engage with consumers. These changes are impacting the Life Science and Health industries in much the same way and require a level of thoughtfulness […]
By Jim Joseph
January 20, 2015
Building Authenticity Into Healthcare
We just recently released a global study on Brand Authenticity here at Cohn & Wolfe that shed a great deal of light on how consumers perceive brand activity and what is important to them. I have to say, we were a little surprised. People from all around the world told us that they care much […]
By Todd Kolm
January 20, 2015
Patient Influencers are the Night Vision Goggles for DTC Marketers
No matter the preparation, resources or rigor applied, there is often an element of marketing that is done in the dark. Even in today?s data-rich, hyper-connected world there is a degree of guesswork resident in the process. Don?t get me wrong, the marketers making these educated guesses are bright people who get it right a […]
By Jim Walker
January 20, 2015
Think Big, Start Small, Move Fast: 15 Tips From the Mayo Clinic on Marketing Innovation
The innovation books on my shelf are typically written by designers, famous agency wizards, marketing gurus, etc., so it was surprising to see a title, co-authored by a team from the Mayo Clinic Center for Innovation, popup in my Amazon book recommendations. After all, healthcare is rarely (if ever) seen as a hotbed for innovation. […]
