I have spent many hours the past few weeks reviewing DTC advertising. We are in the final stages of judging award winners in many media categories to be presented at the?DTC National?in April. I have been impressed overall with the quality of the ads. While DTC ads are the butt of many jokes, parodies and […]
Tag Archives | DTC advertising
By Bob Ehrlich
November 12, 2013
Obamacare Means Opportunity in DTC
When one cuts through the early problems of Obamacare implementation, it is clear that there are many opportunities for DTC advertisers now and in the future. Implementation issues aside, we can expect millions of Americans to be added to the insured roles. That means more people will be getting drug reimbursement and more taking drugs […]
