The FDA is getting into the DTC business with an effort to stop teens from smoking. The campaign, starting February 11, is an attempt to stop teens from smoking by discussing the harm it does to things teens care about. While teens probably do not think about lung cancer or heart attacks they do care […]
Tag Archives | dtc
By Bob Ehrlich
February 4, 2014
Remembering Lipitor – BBC Story To Profile Its Success
The United Kingdom?s BBC is airing a documentary later this year on consumer cultural changes using several iconic brands as representing those shifts. One of those brands they chose to profile is Lipitor. I was asked to appear on that program to discuss the consumer launch of Lipitor. I was proud to do it, not […]
