The widespread stories about Pfizer trying to take Lipitor OTC bring up some important issues for drug companies trying to extend their statin brands to retail shelves. First, there is the concern about taking the doctor out of the direct decision chain to prescribe a drug for cholesterol reduction. Second, will consumers be able to […]
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By Bob Ehrlich
February 4, 2014
Remembering Lipitor – BBC Story To Profile Its Success
The United Kingdom?s BBC is airing a documentary later this year on consumer cultural changes using several iconic brands as representing those shifts. One of those brands they chose to profile is Lipitor. I was asked to appear on that program to discuss the consumer launch of Lipitor. I was proud to do it, not […]
