Despite the flattening of DTC spending in the past few years, there is a tidal wave of DTC opportunities coming for health marketers. I will broaden the definition of DTC to beyond drugs and devices and include health services which include health providers, clinics, and diagnostics. What people are realizing about Obamacare is that cost […]
Tag Archives | Obamacare
By Bob Ehrlich
November 25, 2013
What Obamacare Means for Big Pharma
Big Pharma agreed to support Obamacare with significant price subsidies for consumers. They assumed that giving this support would be offset by new customers through expanded access to coverage. They also got assurances that Medicare would not negotiate drug prices directly. The mess that is Obamacare may not work out the way the drug makers […]
By Bob Ehrlich
November 12, 2013
Obamacare Means Opportunity in DTC
When one cuts through the early problems of Obamacare implementation, it is clear that there are many opportunities for DTC advertisers now and in the future. Implementation issues aside, we can expect millions of Americans to be added to the insured roles. That means more people will be getting drug reimbursement and more taking drugs […]
By Bob Ehrlich
October 8, 2013
Obamacare, Being Fair
I cannot resist commenting on the official launch of Obamacare exchanges. I tried to access the Florida exchange, which is run by the Feds as it is in 36 states. I could not get past the application because it required I answer the security questions which did not exist to answer. I will accept that […]
