By Linda DiPersio, MSM, MSHC In the book ?The Innovator?s Prescription: A Disruptive Solution for Health Care,? Clay Christensen, who developed the theory of disruptive innovation, stated, ?There are more than 9,000 billing codes for individual procedures and units of care. But there is not a single billing code? for helping patients stay well.? In […]
Author Archive | Linda J. DiPersio
October 28, 2015
Applying the Innovation Styles Model to Promote Creative Assessment in Pharma
?Creativity is thinking up new things. Innovation is doing new things.? ? Theodore Levitt, author of Innovation in Marketing Creative assessment in pharma is the ability to generate and evaluate new, varied, and unique ideas to achieve innovative approaches. Flexibility, originality, fluency, elaboration, and brainstorming are only a few of the factors connected to this […]
September 24, 2015
Precision Medicine and Point of Care: Improving Efficiency in Health Practice
During his January 2015 State of the Union Address, President Barack Obama introduced the Precision Medicine Initiative as an effort that ?will bring us closer to curing diseases like cancer and diabetes ? and give all of us access to the personalized information we need to keep ourselves and our families healthier.? The question is […]
August 15, 2015
Multicultural Marketing of Pain Medication: Developing Targeted Strategies Based on Anderson Conceptual Framework
By 2050, the United States population will include almost 30% Hispanics/Latin-Americans, 13% African-Americans, and 9% Asian-Americans, with less than half of the population being Caucasian. Multicultural marketing is described as targeting and communicating to ethnic segments on their diverse cultural framework. Pain management is a universal dynamic among all cultures. The pharma marketing of pain […]
July 15, 2015
ACA Impacts on Rx Marketing for Disabled Americans: Fee-for-Value and Patient Lifestyle Autonomy
Health care coverage was expanded automatically to 32 million Americans in March 2010 when President Barack Obama signed into law the Patient Portability and Affordable Care Act (ACA). President Obama stated, ?My job is to set forward a vision ? point people in the right direction.? Since the ACA eliminated pre-existing conditions, developmentally, intellectually and […]
June 25, 2015
mHealth and Telemedicine: A Matter of Right and Not a Privilege
Senator Edward M. Kennedy?s landmark speech at the 1978 Democratic National Convention in Memphis, Tennessee emphatically brought attention to our nation?s health care dilemma, establishing his stance on health care as a matter of right and not of privilege. The human right to health care means that ?services must be accessible, available, acceptable, and of […]
May 20, 2015
It Takes a Village: Inciting Call to Action with Disease Prevention Outreach Programs Through Theoretical Foundation
In her 1996 book It Takes a Village, current presidential candidate and former United States Senator, First Lady, and Secretary of State Hillary Rodham Clinton detailed her view that multiple determinants, such as community involvement, cultural/environmental influences and social interactions, contribute to how a child is raised. Similarly, inciting a consumer call to action with […]
March 18, 2015
Digital Health and Pharma: Leveraging Healthcare Delivery Models to Engage Patients in New Ways
In such a strongly regulated industry where it is most important to avoid a downslide, pharma is falling behind in digital health. Risk taking and innovation suggests being open-minded for failure. As Robert F. Kennedy said, ?Only those who dare to fail greatly can ever achieve greatly.? The path to success is filled with risk […]
