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Author Archive | Amrita Bhowmick

Get Hooked ? Making Engagement a Habit

We know that the formation of healthy lifestyle habits is critical to overall health. However, adherence to exercise programs, medication regimens, or dietary changes can be challenging. So how do we help patients develop habits to improve their overall health? Habits are defined actions employed without conscious thought.1 Habit forming potential of any behavior is […]

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Cultivating Engaged Patients: 5 Lessons Learned

People actively involved in their health and healthcare generally have better outcomes in managing their condition. So how do those of us working in healthcare and healthcare marketing motivate people to get more involved? While we don?t have all the answers, Health Union has learned some valuable lessons and practical tips for enhancing patient engagement […]

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