We are creatures of habit. We buy the same products and follow the same daily routine. Unless compelling information is served to us the moment we?re making a decision, we are reluctant to change. As the saying goes, old habits die hard. For healthcare marketers, changing behavior within our industry can seem impossible. Earlier this […]
Author Archive | Ashik Desai
By Ashik Desai
February 18, 2015
The Pharma Marketers’ Innovator?s Dilemma
Why innovate? It?s a question frequently asked by many pharmaceutical marketers. From a campaign development perspective, innovation is seen as a way to break through the clutter in order to set new benchmarks for success. Unfortunately, in the process, it?s easy to just innovate for innovation sake, and implement the latest thing without regard to […]
