More than 500 DTC marketing industry executives convened at the 15th annual DTC National Conference this past April to learn more about what patients want ? and how they, as marketers, can best serve those wants and needs. The overarching theme of the 2015 event was clear: working with the new patient. Kicking things off […]
Author Archive | Jennifer Kovack
October 21, 2014
What Do YOU Find Important in Your Partnerships?
This past summer, independent advertising agency RPA and USA TODAY released a survey revealing how crucial trust among agencies and clients is to creative success. The results, shared at the Cannes Lions International Festival of Creativity, showed that the overwhelming majority (98%) of executives from both the agency and client-sides believed ?that the best work […]
