From ?4/22-24 we held our 14th DTC National in Washington. My general observations are as follows. DTC is still young as an industry. While DTC is about 20 years old, starting with some heavy print in 1993 and exploding in 1997 with branded television, it is still a maturing field. This is particularly true in […]
Tag Archives | dtc ad awards
By Bob Ehrlich
March 10, 2014
DTC in Perspective: Creative in DTC is Strong
I have spent many hours the past few weeks reviewing DTC advertising. We are in the final stages of judging award winners in many media categories to be presented at the?DTC National?in April. I have been impressed overall with the quality of the ads. While DTC ads are the butt of many jokes, parodies and […]
