One of our annual challenges for the DTC National is getting good pharma case studies to present to the audience. I always wonder why legal departments appear afraid to discuss the advertising that is already public and has been seen by 100 million people. Some companies seem to have a blanket policy against speaking but […]
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By Bob Ehrlich
May 12, 2014
DTC in Perspective: The DTC National Recap
From ?4/22-24 we held our 14th DTC National in Washington. My general observations are as follows. DTC is still young as an industry. While DTC is about 20 years old, starting with some heavy print in 1993 and exploding in 1997 with branded television, it is still a maturing field. This is particularly true in […]
