Why innovate? It?s a question frequently asked by many pharmaceutical marketers. From a campaign development perspective, innovation is seen as a way to break through the clutter in order to set new benchmarks for success. Unfortunately, in the process, it?s easy to just innovate for innovation sake, and implement the latest thing without regard to […]
Tag Archives | innovation
By Jim Walker
January 20, 2015
Think Big, Start Small, Move Fast: 15 Tips From the Mayo Clinic on Marketing Innovation
The innovation books on my shelf are typically written by designers, famous agency wizards, marketing gurus, etc., so it was surprising to see a title, co-authored by a team from the Mayo Clinic Center for Innovation, popup in my Amazon book recommendations. After all, healthcare is rarely (if ever) seen as a hotbed for innovation. […]
