We know that the formation of healthy lifestyle habits is critical to overall health. However, adherence to exercise programs, medication regimens, or dietary changes can be challenging. So how do we help patients develop habits to improve their overall health? Habits are defined actions employed without conscious thought.1 Habit forming potential of any behavior is […]
Tag Archives | patient community
By Todd Kolm
January 20, 2015
Patient Influencers are the Night Vision Goggles for DTC Marketers
No matter the preparation, resources or rigor applied, there is often an element of marketing that is done in the dark. Even in today?s data-rich, hyper-connected world there is a degree of guesswork resident in the process. Don?t get me wrong, the marketers making these educated guesses are bright people who get it right a […]
