We are creatures of habit. We buy the same products and follow the same daily routine. Unless compelling information is served to us the moment we?re making a decision, we are reluctant to change. As the saying goes, old habits die hard. For healthcare marketers, changing behavior within our industry can seem impossible. Earlier this […]
September 24, 2015
Precision Medicine and Point of Care: Improving Efficiency in Health Practice
During his January 2015 State of the Union Address, President Barack Obama introduced the Precision Medicine Initiative as an effort that ?will bring us closer to curing diseases like cancer and diabetes ? and give all of us access to the personalized information we need to keep ourselves and our families healthier.? The question is […]
September 24, 2015
Leverage Data to Optimize Point of Care Media Effectiveness
In just the past handful of years, the Point of Care (POC) options available for messaging have undergone dramatic expansion. Where once POC meant patient messaging at the pharmacy or specialized magazines distributed to doctor office waiting rooms, we now have choices that offer an array of patient and healthcare provider (HCP) media solutions. New […]
By Bob Ehrlich
September 11, 2015
Sanders Blasts Drug Companies
Bernie Sanders, the fast rising socialist/populist candidate for President, does not particularly like drug companies. He thinks they make outrageous profits and is for introducing legislation to cap prices. He will propose Medicare negotiate prices, something prohibited under the prescription drug act. He will also require disclosure of costs of developing drugs, and require transparency […]
By Bob Ehrlich
August 28, 2015
DTC in Perspective: States Push For Drug Development Cost Disclosure
There are no doubt some very expensive prescription drugs that have industry critics upset. Gilead has launched a hep C cure with pills costing one thousand dollars a pill for a three month daily treatment. Some cancer drugs cost $100,000 or more that extend life by a few months. Critics are pushing for government action […]
August 15, 2015
UCI, Montefiore and Novo Nordisk ? Connecting the Hispanic Community to the Diabetes Care They Need
Hispanics account for 1 out of every 5 adults who suffer from diabetes. Although it?s a major health concern for Hispanics (68% of Hispanics who have diabetes say they worry about someone in their family developing the disease vs. 52% of non-Hispanics), studies show that there is still a lack of education on the risks […]
By Bob Ehrlich
August 15, 2015
Who Can Resist A Kardashian FDA DTC Story?
I kid you not. Kim Kardashian is the subject of an FDA warning letter to a drug company. OMG, and LOL! WTF! Kim decided to post on Instagram how great this morning sickness pill worked. It is called Diclegis from Duchesnay. Kim is paid to promote the drug but is not quite up to speed […]
August 15, 2015
Multicultural Marketing of Pain Medication: Developing Targeted Strategies Based on Anderson Conceptual Framework
By 2050, the United States population will include almost 30% Hispanics/Latin-Americans, 13% African-Americans, and 9% Asian-Americans, with less than half of the population being Caucasian. Multicultural marketing is described as targeting and communicating to ethnic segments on their diverse cultural framework. Pain management is a universal dynamic among all cultures. The pharma marketing of pain […]
August 15, 2015
ACA Acquisitions Falter Due to Multicultural Gap
A Santiago Solutions Group (SSG) in-depth analysis of the most recent enrollment data into ACA exchanges from 38 reporting states revealed that multicultural segments continue to lag way behind the enrollment rate of White Non-Hispanic segment. Less than 100 days away from the third Open Enrollment period, the trends are concerning because so much additional […]
By Andy Bagnall
August 15, 2015
Marketing Healthcare to LGBTs in the Age of Marriage Equality
As a gay man and a supporter of LGBT equality, 2015 has been a momentous year because of the Supreme Court?s decision to extend marriage equality to the entire nation. On the evening of the decision, my husband and I made our way to The Stonewall Inn in New York City ? the birthplace of […]
