Most pharmaceutical marketers understand the importance of including search marketing in their media plans. Often the champion of the final click, a good paid search campaign contributes to the overall success of any advertising effort and connects your brand to active seekers within the marketplace. Unfortunately, advertisers often focus the majority of their attention on […]
Tag Archives | Patient engagement
March 18, 2015
Does the Rise of Payer Power Mean the End of Patient Empowerment?
At a recent pharmaceutical marketing conference in New York, speakers and attendees were focused on ? and visibly concerned about ? a massive sea change happening in healthcare. The concern went well beyond ?the best way to implement wearables into pharma programs,? or ?how pharma can get involved in social media.? This wasn?t about shiny […]
March 18, 2015
To Segment or Not to Segment? That is the Question in Pharma Marketing.
Having split my career neatly into two halves ? first non-pharma, then pharma ? I feel I have a good sense of what best practices can, and should, be lifted from the regular world into pharma marketing. In my experience, attitudinal segmentation by disease area isn?t one of them. In the non-pharma world, a segmentation […]
March 18, 2015
How to Better Connect & Engage with Patients?
The goal of any support program should answer this question: What factors must we use in the program that will instill patient confidence in our product ? and by default our company? Trust is built by a series of actions and those actions speak volumes more than any words or discount prices ever can! A […]
March 18, 2015
Digital Health and Pharma: Leveraging Healthcare Delivery Models to Engage Patients in New Ways
In such a strongly regulated industry where it is most important to avoid a downslide, pharma is falling behind in digital health. Risk taking and innovation suggests being open-minded for failure. As Robert F. Kennedy said, ?Only those who dare to fail greatly can ever achieve greatly.? The path to success is filled with risk […]
March 17, 2015
At the Center of Industry?s ?Solar System?: Five Strategies to Connect with Patients
Children and fools speak the truth, they say. When Galileo first said that the Earth travels around the Sun, he was held for a fool. When industry pundits say that patients are at the center of the life science Solar System, they, too, are sometimes accused of throwing around mere buzzwords. But that doesn?t make […]
March 17, 2015
Cultivating Engaged Patients: 5 Lessons Learned
People actively involved in their health and healthcare generally have better outcomes in managing their condition. So how do those of us working in healthcare and healthcare marketing motivate people to get more involved? While we don?t have all the answers, Health Union has learned some valuable lessons and practical tips for enhancing patient engagement […]
